{"id":63580,"date":"2026-08-25T09:38:43","date_gmt":"2026-08-25T07:38:43","guid":{"rendered":"https:\/\/blog.salesflare.com\/ai-crm"},"modified":"2026-08-25T11:37:07","modified_gmt":"2026-08-25T09:37:07","slug":"ai-crm","status":"publish","type":"post","link":"https:\/\/oldblog.salesflare.com\/de\/ki-crm","title":{"rendered":"Die 8 besten KI-CRM-Programme im Jahr 2026: Getestet und verglichen"},"content":{"rendered":"

8 Best AI CRM Software in 2026: Tested & Compared<\/h1>\n

Firsthand tests of AI features, pricing, MCP support and real-world usefulness<\/h2>\n

Looking for the best AI CRM software<\/strong> for your sales team?<\/p>\n

As co-founder of Salesflare<\/a>, building an intelligent CRM for more than a decade, I tested 8 of the top CRMs with intelligence features firsthand and compared what actually helps in daily sales work.<\/p>\n

I obviously have a point of view here. That is why I keep the testing notes below very concrete, disclose my own involvement, and add independent G2 review scores next to my conclusions.<\/p>\n

Quick answer:<\/strong> I would pick Salesflare<\/a> for a small or medium-sized B2B sales team that wants the CRM to collect context and reduce admin automatically; HubSpot<\/a> for an all-in-one business platform; Salesforce<\/a> for a deeply customizable enterprise stack; Pipedrive<\/a> for a straightforward sales pipeline; Zoho<\/a> for breadth at a lower enterprise-style price; Nutshell<\/a> for a simple small-business CRM with AI assists; Freshsales<\/a> for scoring and deal insights; and Streak<\/a> if your work lives almost entirely in Gmail.<\/p>\n

\n

Best AI CRMs at a Glance<\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n
AI CRM<\/th>\nAm besten geeignet f\u00fcr<\/th>\nMain AI \/ intelligence strength<\/th>\nMCP?<\/th>\nChatGPT directory?<\/th>\nAI-capable pricing*<\/th>\nG2 rating<\/th>\n<\/tr>\n<\/thead>\n
Salesflare<\/a><\/strong><\/td>\nSMB B2B sales<\/td>\nAutomatic CRM data + contextual summaries, next steps and email writing<\/td>\nJa<\/strong><\/td>\nJa<\/strong><\/td>\nFrom $29\/user\/month; listed AI included<\/td>\n4.8\/5<\/td>\n<\/tr>\n
HubSpot<\/a><\/strong><\/td>\nAll-in-one sales\/marketing\/service<\/td>\nBreeze, summaries and broad AI assistants<\/td>\nJa<\/strong><\/td>\nJa<\/strong><\/td>\nSales Hub Pro from $90\/seat\/month + onboarding; credits included<\/td>\n4.4\/5<\/td>\n<\/tr>\n
Salesforce<\/a><\/strong><\/td>\nLarge enterprise<\/td>\nEinstein \/ Agentforce ecosystem and deep customization<\/td>\nJa<\/strong><\/td>\nJa<\/strong><\/td>\nEnterprise from $175\/user\/month; AI add-ons can cost more<\/td>\n4.4\/5<\/td>\n<\/tr>\n
Pipedrive<\/a><\/strong><\/td>\nStraightforward sales pipelines<\/td>\nAI email tools, reports and sales prompts<\/td>\nJa<\/strong><\/td>\nJa<\/strong><\/td>\nPremium from $59\/seat\/month annually<\/td>\n4.3\/5<\/td>\n<\/tr>\n
Zoho CRM<\/a><\/strong><\/td>\nBroad functionality for the price<\/td>\nZia predictions, enrichment and automation suggestions<\/td>\nJa<\/strong><\/td>\nJa<\/strong><\/td>\nEnterprise from $40\/user\/month annually<\/td>\n4.1\/5<\/td>\n<\/tr>\n
Nutshell<\/a><\/strong><\/td>\nSmall businesses<\/td>\nTimeline\/meeting summaries and writing assistance<\/td>\nJa<\/strong><\/td>\nNein<\/td>\nBusiness from $59\/user\/month annually<\/td>\n4.3\/5<\/td>\n<\/tr>\n
Freshsales<\/a><\/strong><\/td>\nLead scoring and deal insights<\/td>\nFreddy scoring, insights and AI agent options<\/td>\nJa<\/strong><\/td>\nNein<\/td>\nPro $39; Enterprise $59\/user\/month annually; agent usage extra<\/td>\n4.5\/5<\/td>\n<\/tr>\n
Streak<\/a><\/strong><\/td>\nGmail-centric teams<\/td>\nDeal summaries, Q&A and autofill<\/td>\nJa<\/strong><\/td>\nJa<\/strong><\/td>\nPro+ $69\/user\/month annually incl. 150 AI credits\/user<\/td>\n4.5\/5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*Pricing shown is the practical plan level used in this comparison, generally billed annually. It is not always the cheapest advertised CRM plan. Prices and G2 ratings were refreshed in August 2026.<\/em><\/p>\n

About MCP:<\/strong> All eight CRMs in this comparison currently offer MCP support. I list ChatGPT app-directory availability separately, because having an MCP and being listed in ChatGPT are not the same thing. At the time of this update, Nutshell and Freshsales were the only two of the eight I could not find in the ChatGPT app directory.<\/p>\n

\n

How I Compared These AI CRMs<\/h2>\n

I first tested these tools in June 2024 and personally checked the comparison again in April 2026. In August 2026, I refreshed the most changeable public information, especially pricing, MCP availability, ChatGPT app-directory availability and G2 ratings. I did not<\/strong> pretend to personally retest every newly announced AI feature, so the detailed hands-on notes below remain focused on features I actually used.<\/p>\n

A few important disclaimers before digging in:<\/p>\n

    \n
  1. This research is part of our effort at Salesflare<\/a> to build useful applications of AI into our CRM in a thoughtful way. That means I am informed, but not neutral.<\/li>\n
  2. A lot of intelligent features marketed as \u201cAI\u201d do not necessarily need modern AI technology. I still include them when they are useful, because the value matters more than the label.<\/li>\n
  3. I care a lot about the quality and completeness of the CRM data underneath the AI<\/strong>. An impressive model cannot create reliable sales context out of a mostly empty database.<\/li>\n
  4. For pricing, I compare the plan that gives you the relevant professional CRM and AI functionality, including obvious required onboarding, support or usage costs where applicable.<\/li>\n<\/ol>\n
    \n

    Die 8 besten AI CRMs und ihre aktuellen AI-Funktionen f\u00fcr den Vertrieb<\/h2>\n

    These are the eight CRMs I put to the test:<\/p>\n

      \n
    1. Salesflare<\/a><\/li>\n
    2. HubSpot CRM + Sales Hub<\/a><\/li>\n
    3. Salesforce Vertriebswolke<\/a><\/li>\n
    4. Pipedrive<\/a><\/li>\n
    5. Zoho CRM<\/a><\/li>\n
    6. Nutshell CRM<\/a><\/li>\n
    7. Freshsales<\/a><\/li>\n
    8. Streak<\/a><\/li>\n<\/ol>\n

      Read on for what I actually found while using them. \ud83d\udc47<\/p>\n

      \n

      1. Salesflare<\/a><\/h3>\n
      <\/figure>\n

      Am besten geeignet f\u00fcr:<\/strong> Small and medium-sized B2B sales teams that want the CRM to keep itself up to date and use that context for practical AI.<\/p>\n

      Mein Mitgr\u00fcnder und ich gr\u00fcndeten Salesflare im Jahr 2014, nachdem wir mehrere CRMs ausprobiert hatten, um unsere Verk\u00e4ufe zu verfolgen.<\/p>\n

      Jedes CRM, das wir ausprobiert haben, zwang uns, eine Menge Informationen einzugeben, damit wir die Dinge verfolgen konnten, was f\u00fcr uns einfach nicht funktionierte. Dann sahen wir, dass die meisten dieser Informationen bereits irgendwo vorhanden waren: in unseren E-Mails, Kalendern, sozialen Netzwerken, Tracking<\/a>, ... Unsere einzige Aufgabe bestand darin, sie zu sammeln und zu organisieren. Klingt einfach, oder?<\/p>\n

      Wir haben das letzte Jahrzehnt damit verbracht, genau das zu tun: Wir haben es m\u00fchelos gemacht, Ihre Verk\u00e4ufe zu verfolgen<\/a>, indem wir daf\u00fcr gesorgt haben, dass sich unser B2B-Verkaufs-CRM<\/a> halbautomatisch f\u00fcllt, und indem wir es Ihnen in einer super einfachen Schnittstelle anbieten, die \u00fcberall dort tief integriert ist, wo Sie mit Kunden in Verbindung stehen (Gmail<\/a>, Outlook<\/a>, LinkedIn<\/a>, ...).<\/p>\n

      Im Hinterkopf wussten wir immer, dass KI kommen und alles, was wir tun, auf die n\u00e4chste Stufe bringen w\u00fcrde. Und wir haben auf dem ganzen Weg geduldig mit ihr experimentiert.<\/p>\n

      Wir sind zu dem Schluss gekommen, dass die Grundlage f\u00fcr gute KI gute Daten sind. Das meiste, was wir in den letzten 10 Jahren getan haben, war also darauf ausgerichtet.<\/p>\n

      Das meiste von dem, was Salesflare heute tut, nutzt keine KI-Technologie, weil KI einfach nicht besser ist als unsere Datenalgorithmen. Wir haben jedoch damit begonnen, KI in einigen Kernbereichen auf der bereits geschaffenen Grundlage einzusetzen.<\/p>\n

      Und noch einmal im Sinne meines zweiten Disclaimers oben: Wichtig ist, dass die Funktionen n\u00fctzlich sind, und nicht, auf welcher Technologie sie beruhen.<\/p>\n

      Sie werden auch feststellen, dass wir unseren intelligenten Funktionen derzeit keinen separaten Namen geben, da sie tief in das Produkt an verschiedenen Stellen eingebettet sind. Sie werden nicht als separate Einheit pr\u00e4sentiert, sondern als integraler Bestandteil von Salesflare.<\/p>\n

      Merkmale und Tests<\/h4>\n

      Im Folgenden finden Sie einige intelligente Funktionen, die Ihnen das Salesflare heute bieten kann:<\/p>\n